Huy Fong Foods, owner of the iconic green-capped sriracha hot sauce, has been experiencing a shortage of red jalapeño chili peppers, a key ingredient in the sauce, for about three years. The company has cited weather-related issues to be the cause. But Huy Fong Foods’ former pepper supplier of 28 years, Underwood Ranches, told CNBC there’s a lot more to the story.
Chapters:
00:00 — Introduction
02:45 — Short supply
04:45 — Building a business
06:30 — Supplier relations
09:20 — Pivoting
12:25 — Looking ahead
Produced and Edited by: Ryan Baker
Shot by: Andrew Evers
Animation: Jason Reginato
Senior Managing Producer: Tala Hadavi
Additional Sources: The Associated Press, The New York Times, Los Angeles Times
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How Did The Sriracha Shortage Happen?
