Southern California-based athleisure brand Vuori has quickly made a name for itself in a saturated industry largely dominated by Lululemon and private Alo Yoga. In 2021, the company raised $400 million from Japanese SoftBank, the largest investment round by any private apparel brand at the time. In November 2024, it landed another investment round for $825 million bringing its valuation to $5.5 billion. The company will likely complete an IPO in the near future. The question is, can it keep the momentum and eventually take over giants like Lululemon?
Chapters:
0:00 Introduction
1:15 Chapter 1. Yet another athleisure company
5:12 Chapter 2. A laser-focused strategy
7: 45 Chapter 3. Growing pains
Produced, Shot and Edited by: Natalie Rice
Animation: Midnight Snacks
Senior Managing Producer: Tala Hadavi
Editorial Support by: Gabrielle Fonrouge
Additional Camera: Ryan Baker
Additional Editing by: Marc Ganley
Additional Footage: Vuori, Getty Images, AP Images, TikTok
Additional Sources: FactSet
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How Vuori Is Taking On Lululemon And Alo Yoga
