Xiaomi rapidly became one of the world’s biggest phone makers after its launch in 2011. Its EV, launched in 2024, has also sold fast and outperformed cars made by auto veterans including Porsche and Tesla. And American automakers like Rivian and Ford are taking notes. Xiaomi’s new crossover could be a serious threat to competitors–especially Tesla’s Model Y. But it faces fallout from a recent crash – and China’s EV market is unforgiving.
Chapters:
0:00 – 01:36 Introduction
01:43 Chapter 1: Xiaomi’s rise
03:51 Chapter 2: A tech company
06:17 Chapter 3: Building a car brand
08:24 Chapter 4: A Chinese Tesla killer
09:12 Chapter 5: Challenges
Producer: Robert Ferris
Editor: Darren Geeter
Animation: Jason Reginato
Senior Managing Producer: Tala hadavi
Additional footage: Getty Images, Xiaomi, Volvo, Polestar
» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
» Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus
About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Want to boost your confidence, income and career success? Take one of Smarter by CNBC Make It’s expert-led online courses. Use coupon code MEMORIAL for a discount of 30% off the regular course prices (plus tax). Offer valid May 19, 2025, through June 2, 2025. Terms apply. https://cnb.cx/4k2Cf7b
Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC on Threads: https://cnb.cx/threads
Follow CNBC News on X: https://cnb.cx/FollowCNBC
Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC
#CNBC
How ‘Apple Copycat’ Xiaomi Made One Of China’s Buzziest EVs
