For much of the 2000s, Applebee’s was America’s largest full-service restaurant chain. However, slipping sales and the shuttering of hundreds of locations has allowed Chili’s, Texas Roadhouse and Olive Garden to surpass Applebee’s which has seen its parent company Dine Brand’s share price tank in the past year. Watch the video to find out if Applebee’s has what it takes to pull off a turnaround.
Chapters:
0:00 Introduction
1:30 Chapter 1: Fall from grace
4:45 Chapter 2: Franchising
8:35 Chapter 3: Turnaround?
Produced by: Ryan Baker
Edited by: Andrea Miller
Camera by: Natalie Rice
Animation by: Andrea Schmitz, Mithra Krishnan
Additional Camera: Mickey Todiwala
Senior Managing Producer: Tala Hadavi
Additional Footage: Dine Brands, Getty Images
» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
» Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus
About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Do you want to buy a home but don’t know where to begin? Take CNBC’s new online course How to Buy Your First Home. Register today and use coupon code EARLYBIRD for an introductory discount of 30% off $97 (+taxes and fees) through July 15, 2025: https://cnb.cx/3STNNhr
Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC on Threads: https://cnb.cx/threads
Follow CNBC News on X: https://cnb.cx/FollowCNBC
Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC
#CNBC
What Happened To Applebee’s?
