Foreign apparel names like Primark, Mango, Uniqlo, Aritzia and Zara are expanding their presence in the U.S. Experts say that fashion trends are becoming more similar globally and the American consumer represents fresh opportunities for many of these brands. Last year, Mango announced a $70 million expansion plan in the U.S. market. Meanwhile, Primark has nearly tripled its U.S. stores since 2020. Watch the video to learn more about the rise of foreign fashion brands.
Chapters:
0:00 Introduction
1:40 Chapter 1 – Foreign invasion
6:45 Chapter 2 – Why is this happening?
10:35 Chapter 3 – Not without risk
Produced and Shot by: Ryan Baker
Edited by: Evan Lee Miller
Camera by: Natalie Rice
Additional Reporting by: Melissa Repko
Animation by: Jason Reginato
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images, Primark
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How International Brands Like Primark, Uniqlo And Mango Won Over America
