Capitalizing on the success of its video sharing platform, TikTok Shop is quickly taking up market share in the social shopping arena. In just one year the app surpassed Facebook, Instagram, and Pinterest in adding new buyers to the platform. TikTok also hosts 7 million U.S. businesses, who use the app as both a marketing tool and place to sell product. Now, another impending deadline to sell in the U.S. could upend the lives of businesses and creators who have come to depend on the app.
Chapters:
0:00-2:05 Introduction
2:05-6:44 A winning algorithm
6:44-9:50 The creator economy
9:50-13:38 An uncertain future
Produced by: Devan Burris
Edited By: Lisa Setyon
Additional Camera: Tej Productions
Animation: Jason Reginato
Supervising Producer: Shawn Baldwin, Jeniece Pettitt
Additional Footage: Getty Images, TikTok
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How TikTok Shop Is Gaining On Amazon And Temu
